＼2023.11.24 Grand Open to Azabudai Hills /
A menu using seaweed seaweed appears at the first landing pizza restaurant "Pizza 4p's"
On November 24, 2023, the pizza restaurant “Pizza 4P’s” opened in Azabudai Hills, Tokyo.
Among the original menus offered at the Tokyo store, which first landed in Japan,Sea VegetableofSuji-AonoriSeaweeds such as and Habanori are used.
Since its founding, Pizza 4P's has focused on utilizing ingredients that can be seen by producers, edutainment (education x entertainment), and activities with an awareness of sustainability.
At the newly opened Tokyo store,
Based on the concept of "Earth to People -oneness-",
In addition to producers, a variety of creators are participating, including chefs, pastry chefs, mixologists, coffee roasters, designers, musicians, and meditators.
Sea VegetableWe will join in this activity and spread the word about the new deliciousness of seaweed to end users.Sea VegetableThrough our concept of ``creating a new seaweed eating culture,'' we aim to create a future that is good for both the ocean and people.
Sea Vegetable's Seaweed Featuring
3 Delightful Menu
"Pizza 4P's Tokyo" has developed an original Japanese menu.
Retaining the essence of global Pizza 4P’s,
We offer a variety of unique and delicious menus that are closer to the Japanese climate and co-created with carefully selected producers and creators.Sea VegetableWe also use seaweed.
1
[PIZZA]
Suji-AonoriTooka hijiki clams
It is said to be the most fragrant of the green seaweed.Suji-Aonori4P's Japan's original pizza uses two types of seaweed, Habanori, which has a unique flavor reminiscent of wild wild vegetables and a bluish aroma. The flavor of seaside wildflowers, hijiki seaweed, and clams are added to create a flavor that lets you feel the natural blessings of the sea.
2
[PASTA]
Spaghetti with 2 types of seaweed and rape blossom vegan Genovese
Suji-AonoriA pasta dish that uses Tohabanori for the Genovese sauce and breadcrumbs to fill your mouth with the flavor of the sea. Also suitable for vegans.
3
[APPETIZERS]
Zeppoline with cherry shrimp and sea lettuce
Zeppoline is a classic snack loved in Naples, Italy, made from deep-fried pizza dough mixed with seaweed. By sprinkling sea lettuce on the surface, you can enjoy the flavor and texture to the fullest.
Interior Decor
Seaweed Incorporated Interiors
In addition with the Menu's, Pizza 4P's has introduced lampshades adorned with seaweed into their interior decor.
These interiors were crafted by "Anon Light Bespokeanonon," known for their sustainable and traceable lighting fixtures made from traditional Japanese paper sourced from various regions of Japan. The key material used is the "Nagi Tatekake Washi Paper" from Saga Prefecture, boasting a 300-year history. The paper has infused with Sea Vegetable seaweed to create unique lampshades, illuminating the restaurant with a fresh perspective.
The intention behind this interior design is Pizza 4P's uncompromising passion for their mission; "Fostering Communication with Customers through Menu and Interior Designs". Not to make you surprised,but the lampshades were completed on the morning of the pre-opening day!
Upon closer inspection, one can discern the subtle presence of seaweed embedded within the traditional Japanese paper, a testament to the craftsmanship and attention to detail.
How Sea Vegetable and Pizza 4p's met each other
At Pizza 4P's Tokyo, Sea Vegetable seaweed is utilized abundantly in both the menu and interior decorations. This collaboration became a reality when we met Yosuke Masuko, the representative for Pizza 4P's.
From the early stages of planning the opening of the Tokyo branch, he showed interest in our initiatives as one of the collaborative producers, and even visiting our land-based cultivation site for Sujiaonori seaweed
During a conversation with members of the Seaweed Lab at Pizza 4P's, Mr. Masuko felt that the restaurant embodies the concept of "ONENESS".
ONENESS is a fundamental concept for Pizza 4P's, encapsulating the idea that "Everything is connected, from the Earth to People, from People to People, from the Earth to Nature, and from Nature to People."
Mr. Masuko originally had a strong desire to create connections with producers for menu development at the Tokyo branch. However, upon encountering Seaweed Vegetables, she mentioned that this sentiment grew even stronger. Surprisingly, the first pizza they developed for the menu was, one using seaweed from Seaweed Vegetables.
Pizza 4p's
Original menu book
At Pizza 4P's, a menu book called "4P's Dictionary" has been published as a testament to the visions and passions of these individuals, offering insight into Pizza 4P’s ethos.
Sea Vegetable is also featured in the book, so be sure to pick up a copy at the counter and take a look. It's a wonderful publication where you can feel the passionate spirit of various creators.
Pizza 4P's offers plenty of unique menus crafted with homemade cheese made in-house and tailored to the Japanese palate. We encourage you to visit us multiple times and enjoy a wonderful time at the restaurant.
Pizza 4p's Tokyo
@Tokyo / Azabudai Hills
Location: Toranomon Gomon 5-101, Minato-ku, Tokyo 105-0001 Azabudai Hills Garden Plaza D 1F
Access: Kamiya Town Station: 1 minute walk (directly connected to the station)
Business hours: 11: 00-15: 00 (Lo 14:00) /17: 00-22: 00 (Lo 21:00)
No regular holiday
Web site:https://pizza4ps.com/