Azabudai Hills Market POP UP

Nestled within the commercial hub of Tokyo's Minato Ward lies the newly opened Azabudai Hills Market, an eclectic gathering of 34 specialty stores representing Japan's finest offerings, from everyday essentials to indulgent luxuries.

Amidst this vibrant marketplace, the Azabudai Hills Market Lab is spearheading initiatives to foster learning, exploration, and experiential opportunities, while promoting wellness and environmental stewardship.

Adding to the excitement, weekly pop-up events are generating buzz at the Market Lab, offering visitors a rotating selection of unique experiences. We are thrilled to announce that Sea Vegetable will be joining the roster of vendors at this esteemed locale!

During the event, you will have the chance to partake in two distinct dining experiences, available on weekdays and weekends. Moreover, a curated selection of Sea Vegetable's products will be available for purchase within the market, while an exclusive online campaign awaits patrons on the official store's website.

We invite you to seize this opportunity and embark on a journey of discovery at the Azabudai Hills Market.



May 8th 2024(Wed)〜14th(Tue)

Venue: Azabudai Hills Market, Garden Plaza C 1F, B1F (1 Chome-2-8 Azabudai, Minato City, Tokyo)


Weekdays Eat-In Information


<Event Date>
May 8th(Wed)〜10th(Fri)、13th(Mon)、14th(Tue)

<Number of Seats>
4〜5 Seats/Round(※Reservation is not required)

Sea Vegetable Partner Chef : Mr.Daisuke Okada

"Spring Seaweed Salad" with Seaweed Butter Bread and Seaweed Soup

Price: ¥2,500 (incl. tax)


Experience the essence of the sea with our spring seaweed salad, carefully crafted by seaweed experts. This salad features a delightful combination of diverse seaweed varieties, accompanied by a seaweed soup and a special bread topped with seaweed butter, jointly developed with "Butter No Toiki," a fermentation butter workshop using Hokkaido milk.

Indulge in the flavors of the ocean and savor the expertise of our seaweed artisans with this exquisite spring dish.

Introducing the Perfect Pairing: Seaweed Butter and Bread

Our collaboration with "Butter No Toiki" has allow us to invest in creating a unique fermented butter infused with two seaweed varieties: the aromatic Suji-Aonori and the subtly bitter Habanori. This exceptional butter is designed to perfectly complement our seaweed salad.

For the accompanying bread, we have selected the renowned bread shop "Bricolage Bread & Co." in Minato-ku, Tokyo, known for their exceptional quality. Their rustic farmer's bread will be the ideal canvas for showcasing the rich flavors of our seaweed-infused butter.

Experience the harmonious blend of flavors as you indulge in our seaweed salad paired with the buttery goodness of "Butter No Toiki" and the artisanal bread from "Bricolage Bread & Co."

(Image is for illustration purposes only)

Menu Supervisor

Daisuke Okada

Born in 1979, is a sushi artisan with 26 years of experience as of 2023. He operates the sushi restaurant"Su-meshi-ya" in the district of Bunkyo, Tokyo.

Driven by a profound curiosity about the journey from living organisms to culinary delights, Okada approaches his craft with the perspective of a sushi artisan. Beyond the confines of the kitchen, he immerses himself in the natural habitats of his ingredients, diving into the ocean and engaging in fishing expeditions. This hands-on approach allows him to intimately connect with the origins of his ingredients.

At the core of Okada's philosophy lies the belief that one should pursue their passions fearlessly. He lives by the mantra, "If you want to do something, just do it." This ethos has propelled him to explore and innovate within the realm of culinary arts.

Among his notable literary contributions is the illustrated book titled "Welcome to the Sushi Shop! From Living Creatures to Edible Delights," which serves as a captivating exploration of the transformation of living organisms into delectable cuisine.

Weekends Eat-In Information

May 11th(Sat)〜12th(Sun)
11:00-12:30 / 13:00-14:30 / 16:00-17:30 / 18:00-19:30

<Number of Seats>
6 seats per round(※Reservation Required)
Reserve Here

Embark on a Culinary Adventure with the "SEA VEGETABLE Test Kitchen"

Join Chef Ishizaka and the Test Kitchen team as they take their culinary expertise on the road for a two-day exclusive pop-up event at Azabudai Hills Market. Priced at ¥15,000 (tax included), this immersive experience offers a glimpse into the cutting-edge world of seaweed cuisine.

Led by Chef Ishizaka, renowned for his innovative approach to cooking with seaweed, the SEA VEGETABLE Test Kitchen is dedicated to pushing the boundaries of culinary artistry. During this limited-time event, guests will have the opportunity to explore the uncharted territory of seaweed as a gourmet ingredient.

Don't miss out on this unique opportunity to encounter the undiscovered flavors of seaweed. Reservation is required (first-come, first-served basis), so be sure to book your spot early to secure your seat at this extraordinary culinary event. Reserve your spot now!

Experience a 5-Course Culinary Journey (Including Dessert) + Complimentary Re-seaweed "Aonori Seaweed Soy Sauce (200ml)" Gift

*Please note that the images are for illustrative purposes only.

*This is not a full meal but rather a curated tasting experience designed to introduce you to new flavors and textures.


Established in Tokyo , November 2021, SEA VEGETABLE Test Kitchen currently boasts a team of three chefs. Over the course of their journey, they have delved into over 100 varieties of seaweed in their in-house test kitchen, striving to uncover the untapped potential of seaweed as a culinary ingredient.

In collaboration with experts like Uchida, a pioneer in seaweed and fermentation research, Re-Seaweed has actively engaged in researching the fermentation of seaweed. This partnership allows them to explore new avenues and unlock the secrets of fermentation, adding another layer of depth to their culinary experiments with seaweed.

<Product Sold during the POP UP Event>

During this period, you can purchase a variety of SEA VEGETABLE Test Kitchen's signature products, including the "The Sea Butter - Suji-Aonori Seaweed & Habanori," developed in collaboration with the Tokyo-based fermentation butter workshop "Butter no Toiki," which uses Hokkaido milk for the first time in Japan. These products, along with other SEA VEGETABLE Test Kitchen essentials, will be available for purchase at the Azabudai Hills Market.

"The Sea Butter - Suji-Aonori Seaweed & Habanori," available for sale at the market, will also be offered for a limited time at the SEA VEGETABLE official online store.

[Sales period]

From April 24th (Wednesday) 13:00 to May 14th (Tuesday) 20:00.

Limited Campaign at the Online Store

To commemorate our first debut at Azabudai Hills POP UP, Sea Vegetable will be releasing a special campaign via online store for a limited time.

Read more