September 09, 2024

Sea Vegetable Opens Special Booth at Isetan Shinjuku for a Limited Time


A special event that allows you to explore the potential of seaweed through new culinary experiences will be held at Isetan Shinjuku and Nihonbashi Mitsukoshi from September 18th (Wed) to October 8th (Tue). Collaborating with various food professionals, Sea Vegetable will present an exciting lineup featuring over 120 stores, showcasing everything from sweet treats to savory dishes that pair perfectly with drinks, all highlighting the versatility of seaweed.

To coincide with the event, Sea Vegetable will set up a special booth dedicated to “all things seaweed” at the Food Collection on the B1 floor of Isetan Shinjuku from September 18th (Wed) to September 24th (Tue). You can enjoy exclusive dishes like our "Seaweed and Seasonal Fish Ramen" and original craft gin featuring seaweed, along with limited-time seaweed dishes and sweets in collaboration with renowned restaurants such as Nirvana New York, Singapore Seafood Republic Tokyo, and Azuki to Koori.

EAT & MEET SEA VEGETABLE Special Website

 

【Limited Event】EAT-IN

会期中、シーベジタブルは、海藻と旬魚のラーメンや海藻を使用したクラフトジンなど提供する他、モダンインド料理を提供する「ニルヴァーナ ニューヨーク」、シーフードレストランの「シンガポール・シーフード・リパブリック 東京」、日本とフランスの食材と技術が織りなすかき氷「あずきとこおり」などの名店とコラボレーションし、期間限定で海藻料理やスイーツを提供いたします。

Sea Vegetable：Seaweed and Seasonal Fish Ramen - ¥1,801 (incl. tax)


This dish, supervised by our partner chef Daisuke Okada, features a rich broth made from high-quality fish scraps and heads, combined with kelp, green onions, and our unique "Aonori Soy Sauce." This soy sauce is made from fermented Suji-Aonori, developed by our brand Re-seaweed, creating a one-of-a-kind flavor.


※器・カトラリーご提供先：「強く、美しい、カタチ」というコンセプトを掲げる食器ブランド『ARAS（エイラス）』

Left） Sea Vegetable: Assorted Seaweed Sushi - Price TBD
Right） The Ethical Spirits：Seaweed Craft Gin - ¥1,100 (incl. tax, glass provided)


Left） Nirvana New York: Habanori Coconut Kerala Curry - ¥1,650 (incl. tax)
Right） Azuki to Koori: Turnip and Mirin Kakigori - ¥2,530 (incl. tax)


店頭でコラボレーション商品を販売　

In addition to dine-in options, we will also sell products made in collaboration with over 10 brands, including seaweed-based side dishes, bread, and baked goods.

Left）Kakuzukashin: Frozen Young Hijiki Hamburg - ¥1,728 (incl. tax)
Right）Singapore Seafood Republic Tokyo: Suji-Aonori Bonbon Chocolates - ¥1,728 (incl. tax)

Left）BREAD IT BE: Nagisa Rustic Bread - ¥540 (incl. tax)
Right）OKASHIYA: Aonori Cookies (5 pieces) - ¥1,251 (incl. tax)

Left）Tosa Shirasu Shokudo: Shirasu Oil Pickled Aonori - ¥1,620 (incl. tax)
Right）Butter no Toiki: Sea Butter - Suji-Aonori & Habanori - ¥2,801 (incl. tax)






Special Booth Information:

  • Dates: September 18th (Wed) to 24th (Tue)
  • Location: Isetan Shinjuku Main Building, B1 Food Collection, Shinjuku, Tokyo





EAT & MEET SEA VEGETABLE

In collaboration with various food professionals, Sea Vegetable will showcase the versatility of seaweed. Department store buyers have come together to develop an exciting lineup featuring everything from sweet treats to savory dishes that pair well with drinks, allowing you to fully enjoy the potential of seaweed.
EAT & MEET SEA VEGETABLE Special Website 

Dates: September 18th (Wed) to October 1st (Tue)
Participating Shops List