Introducing Retail Sales of "Atsuba Aosa"

Sea Vegetable is excited to announce that starting September 18, 2024, we will begin retail sales of Atsuba Aosa through our official online store. This seaweed features a unique “subtle bitterness” reminiscent of wild vegetables, paired with a rich umami flavor, making it an excellent accent for various dishes.

Previously, Atsuba Aosa was sold primarily to hotels and restaurants, but now we aim to make it accessible to more consumers through retail channels.

Atsuba Aosa is cultivated using a groundbreaking land-based model that utilizes underground seawater, minimizing contamination and allowing for year-round, stable growth. Compared to the commonly known Aosa, Atsuba Aosa is thicker, with a distinctive flavor and fragrance that pairs exceptionally well with dairy products like butter and cream, as well as broths.

In recent years, rising sea temperatures have led to increased activity among invasive species like Aigo and urchins that consume seaweed, resulting in significant damage to seaweed beds across the country. To combat this, Sea Vegetable has researched and revitalized endangered seaweed species through environmentally friendly land and ocean cultivation methods.

Since achieving commercial production of seaweed using underground seawater in 2016, Sea Vegetable has established locations nationwide, from Iwate in the north to Kumamoto in the south. Our operations include the participation of individuals with disabilities and the elderly, ensuring stable cultivation throughout the year.

The Atsuba Aosa we are launching for retail sales has previously received high praise in the food service industry. Now, it is available in retail packaging. Alongside online sales, we will also provide wholesale options for retail stores.

Product Name	Dried Atsuba Aosa
Ingredients	Atsuba Aosa (Domestic)
Retail Price	500yen（including tax）
Net Weight	7g
Storage Instructions	Keep in a cool, dark place away from direct sunlight and high humidity.
Shelf Life	6 months from the production date
Release Date	September 18, 2024
Purchase Method	Available from the Sea Vegetable official online store.
Product Features	1.Thicker Texture with Subtle Bitterness  2.Low Contamination Risk: Grown on land, reducing foreign matter compared to sea cultivation. 3.Stable Supply Year-Round: Consistent cultivation throughout the year.
Nuritional Information（per 7g serving）	Calories: 11kcal、Protein 1.8g、Fat 0.0g、Carbohydrates 3.8g、Salt 0.2g ※Values are estimates based on sample analysis

Incorporate Atsuba Aosa into your cooking easily with these methods:

• Sprinkle: Use it as a topping for ramen or udon, pairing well with rich broths.
• Combine: It matches beautifully with dairy products like butter, cream, and cheese.
• Sauté or Simmer: The flavor remains intact even when heated, making it ideal for stir-fries or stews.

Simply add a light pinch (less than 1g) of Atsuba Aosa to your kitsune udon, tempura scraps, or meat udon. The combination of its bitterness with the dish's richness enhances the overall flavor, elevating your meal.

Left: Miso Soup with Atsuba Aosa and Tofu
Right: Paella with Atsuba Aosa