September 17, 2024

Sea Vegetable Opens Special Booth at Nihonbashi Mitsukoshi for a Limited Time


Sea Vegetable will open a limited-time “Seaweed Special” booth at Nihonbashi Mitsukoshi's B1 Food Collection from October 2 (Wed) to October 8 (Tue).

The special event "EAT & MEET SEA VEGETABLE" will take place at both Isetan Shinjuku and Nihonbashi Mitsukoshi from September 18 (Wed) to October 8 (Tue), showcasing a collaboration between Sea Vegetable and various culinary professionals. Over 120 participating stores will present new experiences featuring seaweed.

Features of the Special Booth:

  • Enjoy eat-in menus such as Seaweed and Seasonal Fish Ramen and Mirin Fruit Anmitsu.
  • Collaborations with renowned chefs, including the Michelin-starred restaurant La Paix and the long-established kaiseki restaurant Nihonbashi Yukari.
  • Live demonstrations and sales of products, including seaweed-based sausages, bento boxes, and sushi, in collaboration with over 10 brands.



【Limited】EAT-IN

During the event, Sea Vegetable will serve dishes like Seaweed and Seasonal Fish Ramen and Mirin Fruit Anmitsu, as well as a variety of seaweed-infused offerings, including Shiso Beer made with Tosa Nori and Craft Gin infused with Seaweed. Guests can enjoy an array of seaweed-based dishes, desserts, and drinks.


Sea Vegetable：Seaweed and Seasonal Fish Ramen (1,801 yen, tax included)

This dish, supervised by our partner chef Daisuke Okada, features a rich broth made from high-quality fish scraps and heads, combined with kelp, green onions, and our unique "Aonori Soy Sauce." This soy sauce is made from fermented Suji-Aonori, developed by our brand Re-seaweed, creating a one-of-a-kind flavor.

※Tableware and cutlery will be provided by ARAS, a brand that upholds the concept of "strong, beautiful shapes."

Left）Anago Nigiri Sushi (3 pieces) with Sunagari – Price TBD
Right）Mirin Fruit Anmitsu – Price TBD

Left）Tosakanori Shiso Squash – 770 yen (tax included) / The Ethical Spirits: Seaweed Craft Gin – 1,100 yen (tax included)
Right）MOTOI: Young Hijiki and Suji Aonori Dumplings – Price TBD

店頭で、コラボレーション商品を販売　

Sea Vegetable will also sell various products in collaboration with over 10 brands, including seaweed sausages, bentos, and sushi.

Left）TESIO: Nori Bebe – Suji Aonori Bacon – 800 yen / 100g (tax included)
Right）Sea Vegetable: Yawataya Isogoro Collaboration – Suji Aonori Shichimi – 951 yen (tax included)

Left） Tosa Shirasu Shokudo: Shirasu in Oil with Aonori – 1,620 yen (tax included)
Right）Butter no Toiki: Sea Butter – Suji Aonori and Habatori – 2,801 yen (tax included)

 

Exclusive Gourmet Collaboration with "mitaseru"

「mitaseru」is a new service by Mitsui Fudosan Group that delivers the flavors of renowned restaurants anytime, anywhere. For this event, Sea Vegetable collaborated with top chefs from Nihonbashi, Tokyo, to develop exclusive products.

Left）Nihonbashi Yukari: Suji Aonori and Clam Udon with Green Onions – 1,404 yen (tax included)
Right）Hira-chan: Fresh Atsuba Aosa with Thai Chazuke – 1,620 yen (tax included)

 

Sea Vegetable Special Booth Details

  • Period: October 2 (Wed) to October 8 (Tue), 2024
  • Location: Nihonbashi Mitsukoshi Main Store, B1F Food Collection, 1-4-1 Muromachi, Chuo-ku, Tokyo
EAT & MEET SEA VEGETABLE

In collaboration with various food professionals, Sea Vegetable will showcase the versatility of seaweed. Department store buyers have come together to develop an exciting lineup featuring everything from sweet treats to savory dishes that pair well with drinks, allowing you to fully enjoy the potential of seaweed.

Dates: September 18th (Wed) to October 1st (Tue)
Participating Shop List