[EAT & MEET SEA VEGETABLE] Sea Vegetable Booth Information
This fall, a special event titled "EAT & MEET SEA VEGETABLE" will be held at Mitsukoshi and Isetan. During the event, a variety of exciting products, specially developed by various stores for this occasion, will be on display. Of course, Sea Vegetable will also have a dedicated booth, where we will share the wonders and deliciousness of seaweed with you. These exclusive items will only be available from Wednesday, September 18th to Tuesday, September 24th, so don’t miss the chance to stop by and experience them!
"Seaweed and Seasonal Fish Ramen"
We're excited to announce the return of the "Seaweed and Seasonal Fish Ramen," created by our partner chef Daisuke Okada, a renowned sushi artist and seaweed cuisine researcher. Seaweed pairs perfectly with soups and broths, and this dish highlights the best of those qualities. Enjoy a variety of seaweeds, each offering unique flavors, aromas, and textures that evolve with the temperature of the dish. This colorful creation will provide you with a multi-sensory experience that’s not only delicious but visually stunning as well!
＼The Key to the Perfect Broth Flavor／
The broth of the "Seaweed and Seasonal Fish Ramen" is infused with the meticulous attention to detail of sushi artist and seaweed cuisine expert, Chef Daisuke Okada. The base of the broth is made from fish scraps and heads that are so fresh they could be served as sashimi. These are roasted and combined with kombu (kelp) and green onions, creating a rich, umami-packed foundation.
To perfect the flavor with soy sauce and salt, Okada uses Re-seaweed's "Aonori Soy Sauce"—a unique product made by fermenting fresh Suji-Aonori. This soy sauce offers a delicate balance of Suji-Aonori's subtle aroma and the natural sweetness from rice koji, resulting in a light yet deeply flavorful broth. The "Aonori Soy Sauce" adds depth and harmony to the entire dish, elevating the taste to a whole new level.
Special Side Menus Featuring Limited Sushi and Seaweed Desserts
In addition to the main "Seaweed and Seasonal Fish Ramen," we’ve prepared special side dishes and desserts that highlight the unique flavors of seaweed, offering a new culinary experience. Don’t miss these exclusive menus during the event:
- Seaweed Sushi Trio
- Seaweed Fruit Punch
- Anago (eel) Nigiri Sushi (3 pieces) with Suna Seaweed Gari Pickles
- Mirin Fruit Anmitsu (sweet beans)
Explore the delicious world of seaweed with these one-of-a-kind creations!
About Daisuke Okada
Born in 1979 / Sushi artisan and Sushi chef,
At the age of 18, he embarked on a journey into the world of food, dedicating himself to mastering the art of sushi. By the age of 24, he had gained enough experience and expertise to venture into independent sushi craftsmanship.
He has authored books such as おすしやさんにいらっしゃい！Welcome to the Sushi Shop! published by Iwasaki Shoten and 季節のおうち寿司 Seasonal Home Sushi published by PHP Institute, showcasing his knowledge and passion for sushi cuisine.
We have an assortment of original drinks featuring seaweed, offering a refreshing and unique twist. Here’s a selection of what you can enjoy:
- Seaweed Craft Gin (on the rocks / with soda / water / hot water) by The Ethical Spirits
- Tosakanori Shiso Beer
- Tosakanori Shiso Juice (soda / juice / hot)
- Green Tea from Kenichi Natural Farm (iced)
These seaweed-inspired beverages are a perfect complement to your meal!
Moreover, the dishes we offer at Sea Vegetable are beautifully complemented by tableware and cutlery from the brand ARAS (エイラス), which is dedicated to the concept of "Strong, Beautiful Shapes." ARAS's tableware is made from a durable resin that is so resilient it can withstand being dropped a thousand times without breaking. This innovative design not only enhances usability but also allows for unique shapes that elevate the dining experience.
Indulge in our special menu alongside these carefully crafted dishes and cutlery, all originating from the artisan city of Kanazawa. Enjoy the perfect blend of functionality and beauty as you savor each bite!
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At the special Sea Vegetable booth, open for a limited time, you can also explore a variety of exclusive collaboration products. These limited-time offerings are perfect for those looking to take a piece of the seaweed experience home with them. Don't miss out on these unique items!
Collaboration Product: Sea Vegetable x Yahata-ya Isogoro
Suji-Aonori Shichimi
The uniquely Japanese spice blend known as Shichimi consists of seven carefully selected seasonings and spices. This time, we’ve created a fragrant "Suji-Aonori Shichimi" that incorporates a generous 32% of aromatic Suji-Aonori, handpicked by Yahata-ya Isogoro. This exclusive blend, available only at Sea Vegetable, will be sold in limited quantities. Don’t miss the chance to experience this unique and flavorful addition to your culinary repertoire!
Collaboration Product: Sea Vegetable x Butter no Toiki
Sea Butter - Suji-Aonori ・Habanori -
We are excited to introduce our collaboration with the fermented butter workshop "Butter no Toiki," located in Kiyosumi Shirakawa, Tokyo: "Sea Butter - Suji-Aonori & Habanori." This exquisite butter features two types of seaweed—aromatic Suji-Aonori and the subtly bitter Habanori, which adds a delightful twist. Coated generously with Suji-Aonori, this butter releases a rich, enticing aroma the moment you open the package.
<Product Sales Information During the Event>
Throughout the event, we will offer a selection of products, including exclusive collaboration items and our signature Sea Vegetable products available for purchase at the booth. Here’s a list of what you can find:
- Dried Suji-Aonori
- Aonori Furikake
- Dried Atsuba Aosa (★New Product)
- Dried Tosakanori
- Dried Young Hijiki
- Suji-Aonori Shichimi
- Sea Butter - Suji-Aonori & Habanori
- Original Seaweed Furoshiki (wrapping cloth)
- Seaweed Gift Boxes
Online Store Limited Products
Purchase more than 5000yen for FREE SHIPPING
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