Isetan Shinjuku Store POP-UP 2023.Nov 1st ~ 7th


Isetan Shinjuku store _ Pop -up store opened

Following our successful pop-up event in April, we are excited to announce our return to Isetan Shinjuku Store this autumn!

For our second appearance, we will be offering products made from seaweed cultivated and developed by us, as well as collaboration items featuring "Suji Aonori".

In addition to these highlights, we have prepared special original sets exclusively for this event, ensuring a diverse and exciting lineup for you to enjoy.

 \ Event Highlight /

  1. Collaboration with Top Restaurants: 
  2. New "Premium Salad Seaweed Series"
  3. Special Sets for Sale
  4. Special Menu at the Eat-in Corner



"Isetan Shinjuku store pop -up store"

Wednesday, November 1, 2023 -Tuesday, November 7 (Tuesday) 10 AM ~ 8 PM

Isetan Shinjuku Store Main Building B1 Floor Food Stage and Fresh Market Eat-in Corner


 -Point 1-
Collaboration Products with Renowned Restaurants:

Prepare your taste buds for a culinary adventure as we unveil our collaboration with esteemed restaurants.
Discover the charm of seaweed through our exclusive collaboration products, available for a limited time only.
Isetan Shinjuku Store Pop -up _Siebejitable collaboration product
[Collaboration store / product]

(*Not ordered)

> Click here for product details 

 -Point 2-
Introducing "Premium Salad Seaweed Series"

Get ready to elevate your salads with our brand-new "Premium Salad Seaweed Series"

These seaweeds, processed using a new drying method, will be available for the first time, offering the same deliciousness with added convenience. Be among the first to try them out at our pop-up event, with online sales starting in November!

Isetan Limited Original THE 3 types of seaweed salad

  • Takanori and broccoli lemon salad
  • Hijiki and cabbage salad
  • Tosakanori Hijiki Coriander Salad

* This will be sold only at stores according to this store opening.
Also,It will be offered in the take -out container on the day.


 -Point 3-
[Limited quantity] Special Sets for Sale

■ Small Gift Set

[Reserved/50 pieces] Small gifts set

Indulge in our exclusive gift sets, including the "Small Gift Set" featuring a variety of seaweeds and a collaboration with sake restaurant & shop "Medetashi." 

・ Sea Vegetable Original Handbag
・ Dried Suji-Aonori
・ Suji-Aonori Furikake
・ Dried Hijiki
・ YUZUMO (by. Sake Restaurant & Shop Medetashi)

* Limited sales up to 50 pieces

> Click here for product details 


■ Seaweed complete set: 10 % OFF from regular price

Also, enjoy a 10% discount on our "Seaweed Complete Set," perfect for comparing and savoring all seven varieties of seaweed.


> Click here for product details 


■ Ultimate Omochi Set

Ultimate rice cake set

Introducing the ultimate mochi set, a collaboration with Kasahara Mochi Store, where we bring you "THE OMOCHI Aonori" crafted using the traditional Japanese method: cooking over an open flame and a kettle.

This ultimate mochi boasts a unique texture, freshness, and a smooth mouthfeel. With the luxurious aroma of finely blended aonori seaweed, each bite promises to be a delightful experience.

<Set Contents>


THE OMOCHI Aonori (by Kasahara Mochi Store)
Dried Suji-Aonori Seaweed
Dried Habanori Seaweed

*Available for purchase exclusively at our pop-up store during the event period.

In addition, we also accept orders for year-end gifts at our pop-up store.


 -Point 4-
A special menu using seaweed seaweed is also provided by eat -in

Get ready to experience a burst of flavor and laughter at our upcoming event, where "Warai Musubi ∞" will be serving a special menu featuring Seaveges seaweed! Following the success of our previous collaboration, we're thrilled to announce that "Warai Musubi ∞" will once again delight you with their delectable offerings, available for both dine-in and takeout.

On the day of the event, indulge in freshly made salted musubi alongside the vibrant and nutritious "Sea Vege Happy Musubi," made with Seaveges seaweed. Here's a sneak peek at our menu:

Laughing snacks ∞_sea Vege Happy Musubi

[Provided menu]

■ Eat-in Menu
(A) "Sea Vege Happy Musubi" Omusubi  A Set: 1,500 yen (tax included)
(B) "SEA VEGE HAPPY Musubi" Omusubi B Set: 1,500 yen (tax included)
(C) Assorted Set (total of 7 pieces): 2,200 yen (tax included)
(D) Refill rice ball alone: ​​250 yen each (tax included)

*Complement your meal with a side garnish of "San Gohachi Tsuke" and "Miso Soup with Mozuku and Ginger."

■ Take-out Menu
(A) "Sea Vege Happy Musubi" Omusubi A set: 1,100 yen (tax included)
(B) "Sea Vege Happy Musubi" Omusubi B set: 1,100 yen (tax included)

* Please note that menu offerings are subject to change based on availability and circumstances on the day of the event.

[Event Dates]

November 3rd (Fri) - 7th (Tue) 12: 00AM -7: 30PM (or until sold out)


Don't miss this opportunity to explore the world of seaweed with us at Isetan Shinjuku Store! Stay tuned for more updates and detailed product information on our website.